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This presentation is causing a minor stir thanks to the revelation that a $100m studio picture is being cut on Final Cut Pro X1. That’s exciting news2 but the thrust of the presentation - the declining cost involved in producing high quality video - is even more so.

Lower costs mean more - and more diverse - stories are able to be told and to be seen. that is exciting.

  1. Smith makes nudge-and-a-wink references to an unreleased piece of software - it seems certain he was referring to FCPX 10.1, released on December 19, 2013. 

  2. And not just because I am cutting a short in Media Composer right now and managing tracks is making me loopy.